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This is the last of the Weed Scandal Aftermath series. Though, I will continue to keep you all alerted on Zouis' redemption status. If someone is photographed with a puppy, or wearing their fiancé's clothing, you will be the first to know.

Let's Recap each member's role in the aftermath.






Liam Payne did the early heavy lifting. First, he dramatically won back his girlfriend the day after the scandal hit, creating some happy stories. Then he carried the weight of the whole band by making the only official public response to the scandal via Twitter. Finally, he tweeted about chicken. Which is a dinner. As in poultry. So, in short. Liam is the DADDY.





Harry Styles floated above it all. No way, no how was he involved in any stinking drug scandal, and he was furious about the whole damn thing. Plus there was a puppy, and maybe he was naked, the world still wants to know. Harry was just the AGGREIEVED INNOCENT BYSTANDER in all of this.





Niall Horan, coming off his glorious homecoming in Dublin, and his victorious charity football match simply lent his sunshine in solidarity with the other two golden boys. Sweet IRISH PRINCE.





Zayn Malik, AKA Culprit #1, kept a low profile, except to be spotted backstage at his fiancé's concerts. He also got a big, forgiving hug from Liam on stage at Wembley, and has since been spotted with a kitten. In short, he's going to be OK.





Louis Tomlinson, AKA Culprit #2, and the harder case, because he filmed it, and because he said the N Word, kept an even lower profile. But behind the scenes, it turned out he was in the midst of a huge business deal that has landed him as co-owner of his favorite sports team. In short, he's going to be OK too.

In the end, they are all just RAYS OF SUNSHINE. Speaking of which...

****

When a band's in deep water, and needs some good publicity, what is the single most valuable event they can hold? CHARITY of course. Especially a Children's Charity. So, on June 10, two weeks after the scandal hit, the entire band participated in a photo op with a London charity for sick children called Rays of Sunshine. This is a charity they have been previously associated with.

There were lots of gorgeous and heartwarming pictures from this event:











I mean seriously, how do you beat that?

And there was this cute bit:



Perfect. Of course Niall. He is the Living Ray of Sunshine, after all.

Rays of Sunshine everyone. Rays of Sunshine. :)

Good way to end, yes?
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I might be reaching with this one, but it's kind of funny, so I'm going to go with it. If you recall, the most worrisome part of the Zouis Weed Video was the many mentions of the acquisition of "chicken" at the band's next stop in Chile. Chicken is apparently drug slang for a kilo of cocaine. Troubling indeed, though sadly not surprising. Anyway, 1D has a bit of a history talking about chicken. Particularly KFC*. Here they were discussing the lyrics to a Midnight Memories:

 

Even in their movie (This is Us, released last year, available on DVD...) Niall did a lyric change to one of their songs, Change My Mind. The normal lyric is "But baby if you say you want me to stay, I'll change my mind." But in the movie Niall sings instead: "But baby if you say you want me to drive, to KFC." After which, Liam is heard saying to Niall, "I love chicken." (Talk about that line having a potential new meaning in the wake of the scandal... Oh noes! ;) But since the scandal, the chicken dinner references have hit a new level. It seems that it has become important to reinforce the idea that these guys just love them some deep fried poultry. Here is the actual photo of KFC being delivered to their plane as they left Glasgow Scotland. That's right, they took the trouble to make sure the guy delivering the chicken dinners to the plane was photographed and published...



 And here it is again when they were leaving Edinburgh. Their food delivery was photographed and published: Photos of the bags of Nando's chicken ready and waiting for them at the airport.

 




Finally, it was back to Liam, and this series of odd tweets...


.

Note the date, May 31. Three days after the scandal hit and the same day that he made the apology for going sideways. So, anyway, like I said, I could be reaching, but boy does it sure seems they want the world to remember that they are big fans of chicken dinners. Pretty hilarious, no?. And also, I promise that this is the last post about the Zouis Weed Scandal to focus so much on Liam. There is so much more to talk about. The next one is all about Harry, who was displeased.

*With the KFC references, I would bet they have some kind of product placement deal with the company. These things aren't a coincidence.
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This is Part Two of One Direction Weed Scandal: The Aftermath. This is the part in which the actual sinners, Louis and Zayn, remain silent, but Liam tweets apologetic things on their behalf.

 <-- Zouis: Zayn Malik and Louis Tomlinson, AKA The Guilty Parties

The now infamous Weed Video appeared on the Daily Mail website on May 28. When asked to comment, One Direction's management told the Media that "The matter is in the hands of the lawyers."

Meanwhile the One Direction fanbase, was basically going insane, particularly on Twitter. Some frankly disturbing things started to trend worldwide. Examples: "Cut for Zouis", "Skin for Zouis", etc. (The first one was a suggestion that people cut themselves in honor of the scandal, and the second, an exhortation to post naked pictures of themselves... so, yeah, bad, bad stuff.)

Since Zouis themselves were probably on lockdown, it was Liam, the designated responsible daddy of the group, who went on Twitter to calm things down. His tweets: (all spelling errors and lack of punctuation come from the source. Responsible he may be, but a good speller, his is not...)

Liam Payne @Real_Liam_Payne · May 28

Woah there's some pretty weird shit going on ATM everyone just calm down and don't do anything stupid cuz u can't take it back

I know some people are having a laugh and that's all well and good but some people will take this shit serious so I suggest we stop

Today is such a weird day why don't we do a #wearahoodyfor1d or a #WearAsManyClothesAsYouCanAtOnceFor1D


And this did succeed to change the tone. #WearAsManyClothesAsYouCanAtOnceFor1D actually started trending... Ahhhha. (As did #thankyouLiam - it's good to be daddy.)

of course, this didn't address the problem, it was just a response to the sick twitter trends. But for the next three days, these tweets were the only communications coming from the 1D camp that even indirectly addressed the firestorm.

It wasn't until May 31 that again, daddy Liam went back onto Twitter with a more formal statement, both to defend the band from media criticism, citing a specific article written for the Daily Mail by Jan Moir, and kinda, sorta, vaguely apologizing for "going sideways".


Liam Payne @Real_Liam_Payne · May 31

Just read a daily mail article written by Jan Moir some of which I totally agree with but some things you are far off your game my friend




Think you'll find I've written a lot of the next album and songs on the last I play piano Niall plays guitar that ok?




like so many writers before, consistently get things wrong looking down there noses thinking they are oh so right

Anyway thank you for your lovely words mrs moir sorry we let you down so fantastically maybe next time a little research is in order

I love my boys and maybe things have gone a little sideways I apologise for that.We are only in our 20's we all do stupid things at this age

We all have a lot of growing up to do in an extreme circumstance I'm not making excuse but it's fact we are gunna fall short somewhere

Hopefully we stand the test of time an get it right in the end I don't take this for granted and im extremely grateful to be here doing this

Thank you to everyone who has stuck with us through this just know that we love you guys for it and it means the world


So, to review what this does and doesn't say... It doesn't mention the weed, it doesn't mention Louis' use of the N-word. It apologizes for going sideways, but not for anything specific.

It also plays the youth card as an excuse for bad behavior, which is probably the part that has received the most objections. Because, actually, it isn't true that everyone in their 20's goes off the rails.

Liam actually does a good job defending the band from Jan Moir's main criticisms. The boys have actually steadily improved their musicianship, song writing and singing. And they have always gone overboard with thanks and appreciation for their young fans.

Moir's article has other harsh things to say about the scandal, and Liam admits right up front that he agrees with much of the article. So in that regard, he gains some credibility points.

And, this "apology" has generally been accepted as an official response. And it is in fact the only official words spoken in the two weeks since the scandal broke.

As a piece of PR, this seems to have mostly succeeded. The biggest flaw, of course, is that the two culprits have remained silent on the issue. But, hey, it got some nice publicity for Liam...

 <--Daddy, yeah, I'm sure he's very, very responsible.



Next up will be all about Delicious Poultry Dinners...
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My next series of posts are going to be about the aftermath of One Direction's Weed Scandal, which broke on May 28.

The first PR move One Direction's management team made was obvious and immediate. Distraction. They needed people to look away from Zouis and the weed, at something else. Anything else.

What they really needed was to get some kind of happy story into the media to take some of the attention away from the weed. Luckily, they had the perfect such story available and easily at hand. It was, of course, Young Love. There was nothing subtle about what happened next.

Specifically, it was Sophiam. Liam, one of the untainted members of the group, had broken up with his girlfriend Sophia Smith earlier in the spring. This happened shortly before the beginning of the band's current tour in early April. There were claims he was concerned about the difficulties of a long distance relationship while on tour. But according to many sad, lonely tweets Liam made during the opening leg in South America, he was heart broken about the breakup.

Liam's heartbroken tweets: A sampler



Low and behold, the very day after the scandal hit, Liam and Sophia (i.e "Sophiam") were very conspicuously seen together, holding hands and looking adorable, even as the scandal swirled about them. And they have been seen together constantly since. Twitter, Instagram, shout outs at concerts, suddenly Sophiam was everywhere.







Young love. It's a great story. Always has been. Always will be.

(I think they are adorable, but that's just me. You know fandom when it comes to women dating fav hot guys...)

Anyway, no, I don't think the timing of the reunion was a coincidence, though I think based on several things that the reunion was genuine, if conveniently timed. Many in the 1D fandom think that all relationships that any of the boys has with a girl is "PR". But I think that this is often, obviously wishful thinking. A celebrity relationship being shown off for media attention doesn't mean it's a "fake relationship". PR can be made over real couples too, ya know... I think the sudden, lovely heavey dose of Sophiam was a convenient way to put a nice story out in the wake of a PR crisis. Plus, they are adorable.

As an aside, there were actually some indications during the break-up that maybe they weren't that broken up. Sophia was seen with Payne family members in England, while he was moping sadly about in South America. I think it is entirely possible that the break-up was just as much for publicity as the make-up. (He was getting a shit ton of attention over his sadness over it all...) I don't know where they were going to go with Single Liam, but the whole thing in the end has made Sophiam a much hotter couple then they were, and has inserted drama into a relationship that previously didn't really have any. Bonus.

It also has a side benefit of returning Liam to the role of Responsible One and/or The Daddy. A role he needed in order to execute part 2 of the rehabilitation strategy - The Non-apology Apology. But that's for the next post.

The Sophiam PR move was a no-brainer, and was executed well. It got happy stories into the press during the heart of the weed video backlash. Mission Accomplished.

Next up - That non-apology apology...
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Hey! It's Liam's birthday. I posted a versoin of this in January even though it was not his birthday. But now, it is! So here is an update...

Here is Liam Payne in all his incarnations:

<-- cute little caterpillar from the What Makes You Beautiful era.



< -- through the chrysalis stage (The Little Things era)

< --- To full grown butterfly (The Story of My Life era)

How adorable is that?

< --Holy God.  Just sayin' This is Recent Liam. He never seems to stop changing.

Liam is a Chameleon. Behold:

 <-- This is the same person four years apart. (This is from Tumblr today)


So on to the five facts you need to know about Liam Payne.

Under a Cut for Pictures )



Oh, and here is my fav GIF from the WWA Tour:

 The iconic microphone flip... Because he's danger man.

So Happy 21 Liam Payne, many happy returns.

And FYI, Niall's 21 is in 15 days. So there will be LOTS of Niall coming up. Starting with the Narry post that I still need to write.


And here are the posts about the other boys:  Zayn, Harry, Niall, Louis
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It is not his birthday, but Liam Payne has been having a tough January.  First he was photographed standing on a 34th floor ledge holding a beer bottle. (And had to apologize on the cover of the tabloids for the stupidity of the stunt...) And then he tweeted that he was a fan of Duck Dynasty, apparently unaware that this would cause a controversy.  A twitter meltdown ensued.  Just Liam and his 15.6 million followers and the irony of a member of One Direction being accused of homophobia.

So, lots of bad press lately for this one.  ::sniffle::  I'm sure that Liam will get his sh1t back together because he is a master of transformation.  See below.  And he is still the kid who sang "Cry Me A River" to Simon Cowell at the age of 16.  So he'll be fine. ;)

Here is Liam Payne in all his incarnations:

<-- cute little caterpillar

<-- through the chrysalis stage

<--- To full grown butterfly

How adorable is that?

Get the Facts About Liam. And his epic puberty. And why he's totally Gryffindor! )

Oh, and here is Liam's finest moment:

<---I JUST CAN'T

For some great Liam moments, and why he makes little girls swoon -- See the Saturday Night Live Performance from last December of Through the Dark.

And also the performance of Story of My Life from the American Music Awards.

And may he have a better February.

And here are the posts about the other boys:  Zayn, Harry, Niall, Louis
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I believe these are from February...


Liam on Vacation 1


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